After World War II ends, we increase our bunkering service as part of our global expansion

Introducing Caltex’s own branded products spurs sales.

Our large refining presence drives demand for petroleum products, gaining a market position of about 30 per cent in the countries east of Suez.

After purchasing 40 surplus tankers from the US wartime fleet, Caltex has the world’s 5th largest fleet.

Our product sales increase more than 10 per cent a year as we extend our operations to more than 70 countries around the world.

We officially change our name from California Texas Oil Corp. to Caltex Petroleum Corp.

Throughout its marketing area, the company had always been identified with the name ‘Caltex’ in the mind of consumers.

Our logo changes subtly when the word “CALTEX” is printed over a white stripe that intersects the red star.

We launch an advertising campaign focusing on our multicultural employee base.

We begin to use oil that neither we, nor any of our parent companies, produced.

With this change, we become a trading company dealing on the open market.

We launch a New Brand identity campaign to strengthen consumer recognition.

The campaign includes new signage, modernised designs and bolder colour schemes for our stations and trucks. Our station canopies display a white star on a red background with white stripes – also known as ‘energy lines’ – that run diagonally across one corner. Our name, ‘Caltex’, is imprinted in black on a red background in a customised typeface.

We celebrate our 50th anniversary, marking our enduring commitment to the people of the 56 countries in which we operate.

A historian states that across all 56 countries where we operate, our “reputation as a responsible corporate citizen and as a fair employer has never been tarnished in any corner of the globe where the Caltex banner flies. This is the company’s highest idea, its proudest legacy and its most cherished birthday gift.

We continue focusing on high-growth areas with trading, logistics and marketing of bunker, aviation fuels and lubricants.

A brand identity campaign introduces Caltex’s new logo, the Delta Star. We also begin re-imaging several thousand of our retail outlets.

We launch our corporate and retail identity programme, the Delta Star, featuring a distinctive five-point star with a dynamic delta at its centre and a new red, white and blue colour combination. The blazing red Delta is designed into the new Caltex Star to make it unique and convey a sense of movement, continual change and dynamism to the company’s customers and key partners. The new logo is designed for maximum visual impact, especially at retail sites.

We change our name to Caltex Corp.

We change our name to Caltex Corp.

We move our headquarters from Dallas to Singapore.

Caltex introduces its ‘one stop worth making’ campaign as part of its enhanced brand positioning programme.

Caltex enhances its brand positioning by boldly launching products in time to usher in the new millennium.

We receive Singapore’s first-ever Global Headquarters Award, which recognises the company as a leading, significant corporate player.

This prestigious award recognises our success in transforming ourselves from a geographically-focused organisation to one that operates along functional business lines, placing fast and creative problem-solving, high-tech marketing and old-fashioned elbow grease first.

We become a part of ChevronTexaco Corp.

We declare a significant earnings improvement.

As energy demand growth strengthens, our operating and efficiency gains pay off in a significant earnings improvement. On the verge of our 70th anniversary, Caltex’s position is solid, meriting Forbes’ description of the company as “the jewel in [Chevron’s] crown.

ChevronTexaco Corp changes its name to Chevron Corporation.

Our journey continues in 29 countries around the world.